On the subject of an anti-gay boycott, 45 percent of the respondents said they wouldn’t change their purchasing habits if an organization launched an action against a company that reached out to gays and lesbians. The overwhelming majority, 81 percent, said it didn’t matter to them if the products they used regularly were promoted to the gay community. In a survey commissioned last year by FH Out Front, Fleishman-Hillard’s gay public relations unit, two-thirds of the American adults surveyed said that knowing a company markets to gays and lesbians had no effect on their feelings about the company. and the Showtime and Bravo cable networks show up in multiple cities during pride season. Like Delta, Wells Fargo and Anheuser-Busch - which is one of the biggest supporters of gay pride events through its Bud Light brand - Absolut Vodka, Ford Motor Co., Washington Mutual Bank, PepsiCo Inc.
“It’s a great demographic and we think it’s foolish not to cater to that.” “This is a very good, loyal customer base,” said Benet Wilson, a spokeswoman for Delta Airlines, which is sponsoring gay pride festivals in New York, Boston, Cincinnati, San Francisco and its Atlanta headquarters this month.
#Gay pride logo maker full#
The white stripe completes the full sexual spectrum and also symbolises peace and union.Despite boycott threats from anti-gay groups and the perception of a gay marriage backlash from the American public, corporate sponsorship of gay pride festivities held around the country in June remains strong this year, according to event organizers and advertising agencies that specialize in reaching gay and lesbian consumers.įrom Anheuser-Busch to Bank of America and Avis-Rent-a-Car to Aetna Insurance, mainstream businesses that might have once thought twice about flying their logos alongside the rainbow flag are actively courting a market they consider beneficial, if not essential, to their bottom lines. It surfaced on 12 February 2018 at the Love Fest carnival in São Paulo.
A 9-striped flag, based on the original 8-striped one, has a white stripe in the middle. Several variants of the rainbow flag have been introduced and flown at “Pride Parades” since then. The flag now has (from the top) red, orange, yellow, green, blue and violet and their closest Pantone® values are 185 C, 1375 C, 101 C, 356 C, 2736 C and 2415 C, respectively. The indigo (#400098) and turquoise (#00C0C0) from the original flag were merged into one blue stripe and hot pink (#FF69B6) was removed. The present day LGBTQ+ Pride Flag has only 6 colors which are placed in equal-sized horizontal stripes. This flag had 8 stripes (from the top) – hot pink, red, orange, yellow, green, turquoise, indigo and violet which represented sex, life, healing, sunlight, nature, magic/art, serenity and spirit, respectively. The original flag was designed by Gilbert Baker and was flown for the first time on 25 June 1978 at the San Francisco Gay Freedom Day Parade. However, this was soon done away with because of the dark history associated with the symbol – it was used by the German fascist rule of the early 20 th century to segregate homosexuals. Further expansion has led to the inclusion of queer and the community which is now LGBTQ.īefore the LGBTQ rainbow flag came into existence, the community used a pink triangle symbol as their identity. It has been used since the 1990s and replaces the term ‘gay’, which on its own, did not describe the community correctly. LGBT stands for gay, lesbian, bisexual and transgender.